Power of Kawaii

One thing the internet has  shown us, it is that few  people can resist looking at images of cute animals.

Now new research has  revealed that looking at cute images of baby animals doesn’t just make you feel  warm and fuzzy inside, but can actually improve your work performance and help  you concentrate.

The study comes from  researchers at Hiroshima University. In Japanese, the word ‘kawaii’ means cute,  and so the report is rather appropriately entitled ‘Power of Kawaii’.

The subjects were told the  pictures, which they viewed during a ‘break’ in the tasks, were for a separate  experiment.

In the Operation  experiment, the participants who were shown images of puppies and kittens  performed their tasks better after the break than those who looked at cats and  dogs. Performance scores improved by 44%. They also took their time. The time it  took to complete the task increased by 12%.

‘This finding suggests that  viewing cute images makes participants behave more deliberately and perform  tasks with greater time and care,’ said the researchers, according to the  published paper.

Similar jumps in  performance were seen in the numbers experiment, suggesting that looking at cute  images increases attentiveness even when the task at hand is unlikely to raise  feelings of empathy.

The group that saw kitten  and puppies were more accurate, improving their scores by about 16%. They were  also faster, increasing the number of random numerical sequences they got  through by about 13%. There was no change among groups that saw cats and dogs,  and food images.

‘Kawaii things not only  make us happier, but also affect our behavior,’ wrote the researchers, led by  cognitive psychologist Hiroshi Nittono. ‘This study shows that viewing cute  things improves subsequent performance in tasks that require behavioral  carefulness, possibly by narrowing the breadth of attentional  focus.’

The study’s authors write  that in the future cute objects could be used as a way to trigger emotions ‘to  induce careful behavioral tendencies in specific situations, such as driving and  office work.’

Advertisements

About thecommonconstitutionalist

Brent is not a scholar. He’s not an author or speaker (yet). He hasn’t published a book nor does he write articles for magazines (yet). He has no advanced literary degree or pedigree (never will). He is just an American who writes and shares what interests him. He cares about the salvation of this country and a return to its Constitutional roots. He believes in God, country and family.
This entry was posted in Current Events, Fun Stuff, Medicine, Science & Technology and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s